Privacy Policy
Last Updated: [04.15.2026]
Thank you for visiting stuart-rush.com (the “Site”). The Site is operated by Royal NY Company Holdings, LLC d.b.a. Stuart Rush for users in the United States and by Star Hoist Ltd. for users in the United Kingdom (collectively, “Company”, “we”, “our” or “us”). This Privacy Policy applies to information collected by or on our behalf through the Site, by email, by phone or other offline interactions with you, and anywhere else we display this Privacy Policy (collectively, the “Services”).
Please read this Privacy Policy to understand how your personal information will be gathered, what personal information we will gather, and how we will use it. When we refer to “personal information” in this Privacy Policy, we mean information that directly or indirectly identifies you or can be used to identify you as an individual. This Privacy Policy does not apply to aggregated, de-identified or anonymous data.
If you are a resident of the State of California, please also read Notice to California Residents section below to understand additional rights you may have pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”). If you are a resident of EU, UK or Switzerland, please read the Additional Disclosures for the European Economic Market, Switzerland, or the United Kingdom below.
INFORMATION WE COLLECT AND HOW WE COLLECT IT
We may collect personal information about you in two different ways: information you provide to us and information we collect automatically through technology.
Information You Provide to Us
We will collect personal information from you if you voluntarily provide it through the Site or through other means while using or interacting with our Services. If you complete a “Contact Us” form, you are required to provide your name, phone number, email, and any other information you wish to provide in the message section. You may be asked to provide this information if you wish to send us a message or to subscribe to our e-newsletters. If you attend an event, we may collect certain business information from you including your business contact information.
Information We Collect Automatically
We may collect certain personal information when you visit or interact with the Services. For instance, like many website or app operators, we may use “cookies” and similar technologies. In certain jurisdictions, we request your consent to use non-essential cookies if required by applicable law.
We use these technologies to remember your preferences, to determine how you use the Services, and for analysis of the performance of the Services. Cookies and similar technologies can also enable us to track and target the interests of our users to enhance their experience on the Services. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features of the Services. More detailed information about the specific cookies used and how you can control them, can be found by visiting our cookie management tool at the bottom of the website.
We use Google Analytics to collect information about your use of the Site. Google Analytics collects information such as how often visitors visit the Site, what pages visitors visit, and what other sites they visited prior to or after coming to the Site. More information on how Google Analytics uses your data can be found at https://policies.google.com/technologies/partner-sites. To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
HOW WE USE YOUR INFORMATION
We may use your personal information to communicate with you, to provide our Services, to improve our Services and your experience with the Services, to prevent fraud, to protect the security of our systems, to comply with applicable laws, and to protect the Company and the rights of our customers. For each of these purposes, we have set out the legal basis on which we use your personal information.
| Purpose | Legal Basis |
|---|---|
| To provide the Services to you | For our legitimate business interests (i.e., the provision of the website and the Services) and, depending on the circumstances, to perform a contract between you and us |
| To communicate with you and to respond to questions that you have raised with us | For our legitimate business interests (i.e., the provision of the website and the Services) |
| To register individuals for events (i.e., conferences, etc.) | For our legitimate business interests (i.e., the provision of the website and the Services) |
| To forward information concerning upcoming events (including details of any events which we believe may be of interest to you) or about products or services in accordance with your preferences as indicated when you entered into any agreement with us, including marketing consent preferences | For our legitimate business interests (i.e., the provision of the Services). We may request your consent in circumstances |
| To provide you with products or services that you have requested or purchased | For our legitimate business interests (i.e., the provision of the Services) |
| To administer the website | For our legitimate business interests (i.e., the provision of the website) |
| To prevent and detect fraud | For our legitimate business interests and for compliance with legal obligations to which we are subject |
| To protect and enforce our legal rights | For our legitimate business interests and for compliance with legal obligations to which we are subject |
Where we rely on the legitimate interests of Company or those legitimate interests of a third party to justify the purposes for using your personal information, this will include improvement and development of our business operations and service offerings, or those of a third party; or protection of our business, employees, or those of a third party.
WHEN DO WE DISCLOSE YOUR INFORMATION
We may disclose your personal information to our third-party service providers to facilitate our services and perform functions on our behalf, such as technical, analytical, and hosting functions for our Services. We may also disclose your personal information with affiliates and advisors of the Company to perform their functions. The Company reserves the right to transfer your information in the event of any liquidation, dissolution, or merger, sale or transfer of our assets and/or business, or any portion of our assets and/or business. We may disclose your information as required by law, including when requested by a governmental entity or law enforcement authority pursuant to a subpoena, court order, or discovery request; or when we otherwise believe in good faith that such disclosure is necessary or appropriate in connection with any activity that (potentially) violates the law or our internal policies and procedures (including relating to intellectual property, fraud, contracts, and privacy).
PROTECTION OF INFORMATION
We employ reasonable technical, administrative, and physical security measures designed to protect personal information you provide through the Services from unauthorized access or use. These measures may include secure servers, password-protected systems, access limitations, encryption technologies, and other standard security practices. You should be aware, however, that “perfect security” does not exist, and there is always a risk that an unauthorized person may access or use your personal information. By using this Site and our Services, you acknowledge the aforementioned risk and acknowledge that the Company will not be responsible or liable for any damages, losses, or causes of action arising out of or in connection with the disclosure of your personal information. You use the Services and send us such information at your own risk.
UNIVERSAL OPT-OUT MECHANISM
Where available, you may choose to enable an online tool that automatically communicates your universal opt-out preferences, such as Global Privacy Control (“GPC”). You may need to use a specific browser or an extension that supports these tools and universal signals.
CHILDREN’S INFORMATION
We do not offer services directed to children. Should an individual whom we know to be a child under age 18 send personal information to us, we will take measures to remove that user’s personal information from our databases.
YOUR CHOICES
Email Preferences
If you provide us with your email address, we may use it to send you information about changes to our Services, information about our products or related promotions, or to send notices and other disclosures as required by law. Users can unsubscribe from email communications from us by contacting us. We will process your unsubscribe request within the required legal timeframes, but please be aware that in some circumstances you may receive a few more messages until your request is processed. You also may opt out of receiving such emails by clicking on the “unsubscribe” link within the text of the applicable email.
Opting Out of Cookies and Tracking Technologies
The Help portion on the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a cookie, or how to disable cookies altogether. Without cookies, you may not have access to certain features on the Site.
NOTICE TO CALIFORNIA RESIDENTS
This section only applies to you if you are currently a resident of the State of California. This section describes how we collect, use, disclose, and otherwise process your personal information (as defined in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (“CCPA”)). For the purposes of this section, personal information does not include deidentified, aggregated, or anonymized information that is maintained in a form that is not capable of being associated with or linked to you or a particular household and publicly available information from government records.
Sources of Personal Information
As described in the “Information We Collect and How We Collect It” section of below, we collect personal information directly from you when you provide it to us and automatically using cookies and other technologies.
Purposes for Collecting Personal Information
We collect, use, and disclose personal information about you for the business and commercial purposes further described in the “How We Use Your Information” section below.
Collection, Disclosure, and “Sale” or “Sharing” of Personal Information
As described in the “How We Use Information” and “When Do We Disclose Your Information” sections below, we may disclose your personal information to our affiliates, advisors, and service providers and contractors that help us operate our business, including our Services. We may also disclose personal information with third parties in certain circumstances, such as if we are involved in a corporate transaction or reorganization; if disclosure is required by law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed or for which you have consented.
For the purposes of this section, when we use the term “third party,” we mean entities that are not service providers or contractors providing services on our behalf and that are not entities with whom you interact with directly.
In the last 12 months, we have collected each of the categories of personal information noted below and disclosed it, for a business purpose, to the categories of recipients in the table below.
We do not sell or share your personal information as “sell” and “share” are defined under CCPA.
| Category of Personal Information | Categories of Recipients to Whom Personal Information Is Disclosed for Business Purposes |
|---|---|
| Identifiers, such as name, email address, online identifiers and other information. | Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies |
| Internet/Network Activity Information, such as browsing history, search history, IP address, Device Information, and log and analytics data. | Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies |
| Geolocation Data, such as location information from your device or estimated based on your IP address. | Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies |
| Commercial Information, such as products or services purchased, obtained or considered, and other information relating to your hobbies, interests and shopping behavior. | Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies |
| Professional or Employment Related Information, such as job title. | Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies |
| Other Personal Information, such as information you post on social media pages and information you submit to us. | Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies |
We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the CCPA Regulations.
We do not knowingly collect, process, or sell the personal information of minors under age 16.
Data Retention
The Company retains your personal information for as long as necessary to fulfill the purposes for which such personal information was collected and in compliance with applicable laws. The criteria used to determine the retention periods include: (i) how long the personal information is needed to provide the website services and operate the business; (ii) the type of personal information collected; and (iii) whether we are subject to a legal, contractual, or other obligation to retain the personal information (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).
Your California Privacy Rights
As a California resident, you may be able to exercise the following rights in relation to your personal information that we or our service providers or contractors have collected (subject to certain limitations by law):
| Right to Know |
The right to request the following information relating to the personal information we have collected about you and disclosed about you:
|
|---|---|
| Right to Know Specific Pieces of Information | The right to obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible. |
| Right to Correct | The right to request that we correct your inaccurate personal information maintained by us. |
| Right to Request Deletion | The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions. |
| California’s Shine the Light Law | California Civil Code Section 1798.83, known as the “Shine the Light” law, permits our Website visitors who are California residents to request and obtain from us a list of their personal information (if any) that we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. We currently do not share any personal information with third parties for their direct marketing purposes. |
Nondiscrimination
We do not discriminate against you for requesting to exercise any of the rights noted above. However, we may be permitted to deny or limit your request in accordance with applicable laws.
How to Exercise Your California Privacy Rights
To exercise the rights described above, please submit a request to us by emailing us at data.privacy@stuart-rush.com with the subject line “Privacy Request”.
Your request must:
- Provide sufficient information for us to reasonably verify that you are the person about whom we collected personal information or an authorized representative of such person; and
- Describe your request with sufficient detail for us to properly understand, evaluate, and respond to it.
We cannot respond to your request if we cannot verify your identity or otherwise determine whether you have authority to make the request. In order to verify your identity, we will generally require that you provide us with sufficient information to match you to the information in our possession. Please provide your name, email address in the original request, as well as an explanation of the right you wish to exercise. We will use the information provided in a request solely to verify your identity or authority to make the request and to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request.
If you wish to submit a verifiable consumer request on behalf of another individual, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Privacy Policy, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.
If you would like to print a copy of this Privacy Policy, please select the “Print” button in your web browser.
ADDITIONAL DISCLOSURES FOR THE EUROPEAN ECONOMIC MARKET, SWITZERLAND, OR THE UNITED KINGDOM (“EUROPE”)
If you are located in the European Economic Area, UK, or Switzerland, then this section applies to you.
Who is Responsible for the Personal Information That We Collect?
We are the data controller for the purpose of data protection law, in respect of your personal information collected and used in connection with our provision of Services to you. This is because we make decisions about thew purpose for which your personal information is used and how it is processed.
Categories of Recipients
View “Information We Collect and How We Collect It” above in this Privacy Policy for the categories of recipients with whom we share personal information.
Your GDPR and UK GDPR Rights
The following is a summary of the data protection rights available to individuals in the European Economic Area and the United Kingdom in connection with their personal information. The rights may only apply in certain circumstances and are subject to certain exemptions. Please see the list below for a summary of your rights. You can exercise these rights using the contact details above in the Section “How to Access Your Privacy Rights”.
| Your Rights | Summary of Your Rights |
|---|---|
| Right of access to your personal information | You have the right to receive a copy of your personal information that we hold about you, subject to certain exemptions. |
| Right to rectify your personal information | You have the right to ask us to correct your personal information that we hold where it is incorrect or incomplete. |
| Right to erasure of your personal information | You have the right to ask that your personal information be deleted in certain circumstances. For example, (i) where your personal information is no longer necessary in relation to the purposes for which it was collected or otherwise used; (ii) where you withdraw your consent and there is no other legal ground for the continued use of your personal information; (iii) if you object to the use of your personal information (as set out below); (iv) if we have used your personal information unlawfully; or (v) if your personal information needs to be erased to comply with a legal obligation. |
| Right to restrict the use of your personal information | You have the right to suspend our use of your personal information in certain circumstances. For example, (i) where you think your personal information is inaccurate and only for such period to enable us to verify the accuracy of your personal information; (ii) the use of your personal information is unlawful and you oppose the erasure of your personal information and request that it is suspended instead; (iii) we no longer need your personal information, but your personal information is required by you for the establishment, exercise, or defense of legal claims; or (iv) you have objected to the use of your personal information and we are verifying whether our grounds for the use of your personal information override your objection. |
| Right to data portability | You have the right to obtain your personal information in a structured, commonly used and machine-readable format and for it to be transferred to another organization, where it is technically feasible. The right only applies where the use of your personal information is based on your consent or for the performance of a contract, and when the use of your personal information is carried out by automated (i.e., electronic) means. |
| Right to object to the use of your personal information | You have the right to object to the use of your personal information in certain circumstances. For example, (i) where you have grounds relating to your particular situation and we use your personal information for our legitimate interests (or those of a third party); and (ii) if you object to the use of your personal information for direct marketing purposes. |
| Right to withdraw consent | You have the right to withdraw your consent at any time where we rely on consent to use your personal information. |
| Right to complain to the relevant data protection authority | You have the right to complain to the relevant data protection authority where you think we have not used your personal information in accordance with data protection law. |
If you are located in the EEA or UK, the contact details for the relevant data protection authority are available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you are located in Switzerland, the contact details for the relevant data protection authority are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.
INTERNATIONAL TRANSFERS
We operate in many countries. The Services are intended for individuals who are located in the United States, EEA, UK, or Switzerland. If you are located outside of the United States or the United Kingdom, your personal information will be transferred and stored by us or our service providers in countries that may not have similar privacy or data protection laws as your country of origin.
CONTACT US
If you have any questions or comments about this Privacy Policy, please contact us at: data.privacy@stuart-rush.com, or by mail at:
Data Privacy – Stuart Rush22364 Jeb Stuart Highway,
Damascus, Virginia 24236
CHANGES IN PRIVACY POLICY
We may change this Privacy Policy from time to time. We will notify you of any material changes to this Privacy Policy as required by law. We will also post an updated copy of this Privacy Policy on the Site. Please check the Site periodically for updates.